How to Get Google Guaranteed for Your Local Business: A Step-by-Step Guide

Want to attract more qualified leads, build trust with potential customers, and stand out in your local market? Google Guaranteed can be a powerful tool for your local business. This program awards a green checkmark badge to businesses that pass a rigorous screening process, indicating to potential customers that you’re trustworthy and reliable.

This guide will walk you through everything you need to know about Google Guaranteed, from understanding the program to getting verified and maximizing your benefits.


  • Google Guaranteed is a program that verifies local businesses, giving them a badge to display in Local Services Ads (LSAs).
  • Earning the badge involves meeting specific criteria, undergoing a verification process, and maintaining ongoing compliance.
  • Google Guaranteed businesses benefit from increased visibility, improved customer trust, and potentially higher quality leads.

Understanding Google Guaranteed

Google Guaranteed acts as a digital trust signal for potential customers. By earning the badge, you showcase your commitment to quality service and give potential customers peace of mind knowing Google has vetted your business. This is especially valuable for businesses in competitive fields like plumbing, electrical work, or home repair.

The Google Guarantee Badge

google guaranteed badge of trust

A distinctive green checkmark badge appears next to your business name in LSAs. This badge instantly grabs attention and signals to potential customers that you’ve been vetted and approved by Google.

Local Services Ads and Google Guaranteed

LSAs are designed to connect local businesses with potential customers searching for their services on Google. Google Guaranteed is a feature of LSAs, highlighting your business as a verified and trustworthy provider. By utilizing LSAs with Google Guaranteed, you can effectively reach your target audience and gain a significant advantage in your local market.

google local service ads for kitchen remodeling tampa

Eligibility Criteria for Google Guaranteed

Google Guaranteed covers a wide range of home service providers in the US and Canada. To qualify, your business must meet specific criteria, including:

  • Holding required state or provincial licenses (specifics vary by location)
  • Having a minimum number of positive reviews on your Google My Business profile (typically at least 5)

Industries Covered

  • Appliance repair
  • Carpet cleaning
  • Chimney sweep
  • Cleaning services
  • Deck cleaning
  • Drywall repair
  • Electricians
  • Fence repair
  • Financial planning (Google Screened)
  • Floor cleaning
  • Garage door repair
  • HVAC
  • Handyman
  • Insulation
  • General Contractors
  • Junk removal
  • Lawn care
  • Locksmiths
  • Movers
  • Painting
  • Pest control
  • Pet grooming
  • Plumbers
  • Pool service
  • Pressure washing
  • Roofers
  • Tree services
  • Water damage restoration
  • Window cleaning
  • Window repair

Remember, this list is not exhaustive. It’s always best to check your eligibility directly through Google at

The Application Process for Google Guaranteed

Applying for Google Guaranteed is a straightforward process:

  1. Create and Verify Your Google My Business Listing: Start by creating and verifying your Google My Business listing. This establishes your online presence and allows customers to find you on Google Maps and search results.
  2. Check Eligibility: Head to and enter your postal code and job category to see if you qualify for Google Guaranteed.
  3. Submit Your Business Information: Once confirmed, provide details like contact information, service areas, service offerings, and service times.
  4. Verification Process: Google will then verify various aspects of your business, including licenses, insurance, online reviews, and employee background checks.

Cost and Budgeting for Google Guaranteed

Since market factors influence cost, there’s no one-size-fits-all price for Google Guaranteed. The average cost per lead is around $25, but this can vary significantly depending on your location, industry, and service type. Here is Tampa Florida the estimated lead cost ranges from $35-$53 for general contractor leads.

You can get a estimate for your industry and locations here.

Here’s the good news: Businesses only pay for leads generated through LSAs, not for ad impressions. This makes Google Guaranteed a cost-effective way to reach potential customers who are already interested in your services.

Maximizing Benefits from Google Guaranteed

Once verified, here are some ways to maximize the benefits of Google Guaranteed:

  • Expand Your Service Offerings: Offer a wider range of services to attract a larger customer base.
  • Increase Service Areas: Expand your service area to reach more potential customers within your reach.
  • Opt into Direct Business Search: Gain increased visibility when customers search for your brand name directly on Google.
  • Boost Your Search Ranking:┬áThe Google Guarantee badge, combined with running LSAs, can significantly improve your search ranking. Encourage positive customer reviews (aim for at least 5) to further enhance your visibility.

Want to talk about driving more customers to your business? Let’s talk!