SEO for Contractors… That Are Tired of Paying Thumbtack, Angies, and Home Advisor for Shit Shared Leads

As a contractor, why pay for subpar leads when SEO can bring targeted customers straight to your website? This article demystifies ‘SEO for contractors,’ showing you exactly how to optimize your online presence to drive more organic, high-intent traffic. From local SEO techniques to custom strategies tailored for the contracting industry, you’ll uncover the essential steps to climb search engine rankings and secure quality leads, all without the need for expensive lead purchasing.

Some Quick Hits

  • SEO is a sustainable way for contractors to generate high-quality leads and can be more cost-effective than using lead generation services like Thumbtack or Home Advisor.

  • Local SEO and creating strong content tailored to the target audience (including blog posts and multimedia) helps contractors increase online visibility and attract more organic, geographically relevant traffic.

  • Tracking SEO performance using tools like Google Analytics and consistently refining strategies based on data is essential for maintaining and improving online visibility and lead generation.

Unlocking the Potential of SEO for Your Contracting Business

In the contracting world, leads are your bread and butter. But it’s not just about getting any leads; you want quality leads that convert. There is nothing wrong with paying for leads, but for the sake of your business’s longevity, it’s time to invest in SEO as well. SEO is the not so secret sauce that can catapult your contracting business to the top of search engine rankings, increasing your online visibility and attracting more organic traffic.

SEO is your ticket to outshining larger competitors and promoting your services more effectively. By utilizing both on-page and off-page SEO techniques, you can:

  • Increase brand recall

  • Generate new leads organically

  • Attract traffic directly to your website

  • Achieve a lower cost-per-acquisition than paid ads

Search engines are a primary tool for consumers, SEO is fundamental to driving more traffic and leads to a contractor’s website.

But don’t just take our word for it. Let’s take a deeper look into how local SEO can supercharge your contracting business and why a custom SEO strategy is a must-have for contractors who want to stand out from the crowd with contractor SEO services.

The Power of Local SEO for Contractors

Local SEO is like your digital megaphone, amplifying your voice in the local market. It helps enhance your visibility in Google search results, targeting a niche local audience, leading to increased traffic, conversions, and sales. Think about it, qualified customers are typically located within your geographic area. Dominating the local search market is crucial for contractors.

Here’s a fun fact: over 90% of consumers use online searches to find local businesses. Is that true, not sure, but probably. This makes local SEO strategies like Google My Business optimization and keyword research critical for improving your online visibility. The focus of local SEO is on promoting your brand within your local geographic area, aiming to appear frequently in searches by local customers. So, if you’re a contractor looking to attract more leads, dominating local search results through a comprehensive local SEO strategy should be at the top of your to-do list.

Crafting a Custom Contractor SEO Strategy

While a general SEO strategy is a good start, what you really need is a custom contractor SEO strategy. This means identifying issues, finding solutions that align with your business goals, and implementing a mix of on-page, off-page, technical, and local SEO. A well-tailored SEO strategy can lead to higher search engine rankings, increased brand awareness, qualified traffic, and transform your website into a lead and sales-generating asset.

It’s important to remember that SEO isn’t a one-time deal. It’s like a garden that needs constant care and attention. Your SEO strategies must be:

  • Agile, adapting to new search opportunities

  • Constantly tested to ensure sustainable ROI

  • Evolving with your business to maintain competitiveness for valuable keywords

The success of your custom SEO strategy relies heavily on the ongoing effort to stay updated with the latest SEO best practices, including search engine algorithms, and adjusting strategies over time.

Conducting Thorough Keyword Research: The Foundation of SEO

Keyword research is the foundation on which SEO is built. It’s like the blueprints for a construction project. You wouldn’t start building a house without a blueprint, right? Similarly, you shouldn’t start your SEO efforts without conducting thorough keyword research. Tools such as Google Keyword Planner and Ahrefs are instrumental in finding high-value, relevant keywords, taking into account geographical modifiers for local keywords.

Analyzing keyword difficulty using SEO tools aids in understanding the level of competition and viability of ranking for certain keywords. Implementing long-tail keywords can attract more targeted traffic, leading to an increase in qualified leads who are actively seeking contracting services. Moreover, a thorough competitive analysis can uncover the local and industry-specific keywords competitors are targeting, allowing for strategic decision-making to enhance keyword optimization.

But it’s not just about finding the right keywords. It’s also about integrating them effectively into your website content, which brings us to our next point.

Integrating Industry-Specific and Local Keywords

When it comes to integrating keywords, you want to focus on blending local SEO keywords with industry-specific terms. This not only targets your specific audience but also optimizes your content for local searches. So, instead of just using ‘plumbing services’ as a keyword, consider integrating keywords like ‘plumbing services in Miami’ or ‘custom home builders in Dallas’ to better target your local audience.

Using location modifiers with local keywords, such as ‘best roofing company Chicago’, enhances relevance to the user’s specific location by including state, city, or community names. In essence, your keyword research should focus on combining local SEO keywords with industry-specific terms to effectively target your intended market.

Optimizing Web Pages for Maximum Impact

So you’ve found the right keywords. Now what? It’s time to sprinkle them throughout your website. But remember, it’s not about stuffing as many keywords as you can. It’s about optimizing your web pages for maximum impact. This includes optimizing your title tags and meta descriptions with primary keywords and compelling descriptions to improve click-through rates.

Use H1, H2, and other header tags to structure your content effectively, incorporating your target keywords to improve visibility. It is important to strategically include primary keywords in the copy, titles, meta descriptions, and image alt tags for effective search engine optimization. This can help improve the visibility and relevance of the content on search engine results pages. You can also analyze SERP features to understand how search engines display results and optimize your content accordingly, especially for features like featured snippets and local packs.

And remember, always maintain a keyword density of 1-2 keywords for every 100 words of copy to balance optimization with a natural reading experience and avoid keyword stuffing.

Creating Content That Resonates With Your Target Audience

new bathroom renovation

Creating content that resonates with your target audience is like hitting a bullseye. It not only boosts your website’s visibility but also makes it attractive to potential clients. One of the best ways to establish your expertise and build trust is by sharing client testimonials with specific details, educational articles, and showcasing successful case studies.

But remember, content isn’t just about writing. It’s about creating a rich, engaging experience for your audience. This includes utilizing keyword-rich text for high-intent and low-intent keywords, based on topics of interest, to optimize the content for search engines and enhance the chances of attracting targeted traffic.

One of the best ways to engage your audience is by incorporating a variety of content formats on your website, such as infographics, videos, and blog articles with multimedia elements, all of which can appeal to different user preferences.

Showcasing Your Expertise Through Blogging

Blogging is a fantastic way to showcase your expertise and attract future clients. It allows contractors to provide solutions to potential leads through articles, thus creating a stronger connection with their audience. From sharing expert knowledge and insights through project case studies to providing guides on industry best practices, blogging can be a powerful tool in your SEO arsenal.

You can also leverage blog articles to create more structured and informative content that is easy for readers to follow. For instance, blog articles based on numbered lists can be highly effective. Moreover, creating testimonials or case studies featuring tools or services used by contractors can lead to backlinks from the companies mentioned, further boosting your SEO efforts.

Leveraging Multimedia Content

Did you know that 94% of marketers state that video aids in generating a better understanding of their offerings? again a stat I found online, take it with a grain of salt. This just goes to show the importance of leveraging multimedia content in your SEO strategy. Short, engaging videos are more likely to be watched in full, making them an effective tool for contractors to communicate with their audience and deliver information quickly.

And it’s not just about videos. It’s also about creating and optimizing image content. Naming image files with relevant, descriptive keywords can enhance your SEO power. Use descriptive file names and alt tags with keywords for all images to achieve better optimization. Image optimization is crucial for SEO as it improves user engagement and contributes to search engine rankings. So, if you want to improve your SEO, start leveraging multimedia content today!

Building a Strong Online Presence With Google My Business

Having an accurate and well-maintained Google My Business profile is essential for contractors. It can increase your visibility in local search results on Google Maps and lead to a higher conversion rate. Completing and optimizing your Google My Business profile enhances your visibility in local search results, making your business easier to discover for potential clients.

The Google Map Pack displays your business’s geographic location, contact information, and other relevant details. Updating your Google My Business profile can help you rank well in these listings. Plus, you can show active management of your listing and engage with your audience by regularly creating new, relevant Google Posts and sharing them on social media.

Consistent NAP Across Directories

When it comes to optimizing your local SEO, consistency is key. This is especially true when it comes to your NAP (Name, Address, and Phone number) information. Consistent NAP details across online directories is crucial for optimizing your local SEO and ensures visibility in relevant local search results.

A decade ago this was super important. Now that Google is pretty damn smart, just do your best to accurately display and represent your business online. But don’t stress of this. Submit to the major directories, and as many niche directories you can find. And forget about this unless you move, change your phone number, or business name.

Maintaining NAP consistency can improve your search engine ranking performance.

Engaging With Customers Through Reviews

google reviews for SEO

If you’re not asking every single happy customer for a review, you’re falling behind. It’s likely the single most important thing you can do for your online presence. Positive reviews on platforms like Google My Business and Yelp earn trust from potential customers and can lead to higher search rankings and click-through rates.

You should actively encourage happy customers to leave reviews using methods like direct review links, review-centered landing pages, and personal requests. Responding quickly and professionally to reviews demonstrates customer care. Personalized replies and a private follow-up for negative reviews can mitigate damage and enhance your reputation.

Using tools like Hootsuite, SproutSocial, or Google Alerts can assist you in staying informed about new reviews and addressing them promptly.

Enhancing Website Performance and Security

Let’s talk website performance. It’s simple – the faster your website, the better. Most contractors run into slow website issues when uploading large, high-resolution job site images to the website. It’s important to size these appropriately. Website performance can be measured and improved using tools like Google PageSpeed Insights.

But it’s not just about speed. It’s also about security. Implementing SSL encryption is crucial for a secure website, which search engines favor. Ensuring your website is mobile-friendly is also critical, as it must perform well across devices like smartphones and tablets.

So, if you want to improve your SEO, start enhancing your website’s performance and security today!

Establishing Authority Through Quality Backlinks

Building authority through quality backlinks is like getting a stamp of approval from reputable sites in your industry. Here are some ways to secure backlinks:

  • Register in trusted local directories and be part of reputable business associations. This often includes backlinks from their member directory pages, enhancing your local SEO visibility.

  • Get listed on supplier websites.

  • Get listed on highly trafficked curated resource pages.

These strategies can help you enhance your backlink profile and improve your website’s authority.

But it’s not just about getting backlinks. It’s about getting high-quality backlinks from reputable industry sites, which significantly boost your website’s authority and search engine rankings. Let’s dive deeper into how you can establish authority through quality backlinks.

Networking With Local Businesses for Link Opportunities

Building relationships with local businesses can position your local business as a key local entity and enhance your website’s domain authority. Mutual promotion and linking opportunities with complementary local businesses can be fostered through building relationships within community groups and leveraging shared resources.

Contractors can gain increased exposure and backlinks by guest posting on local, industry-relevant blogs, showcasing their expertise. So, start engaging with local businesses and organizations today for collaborative link-building and guest blogging opportunities.

Amplifying Your Content on Social Media

Social media is a critical platform for increasing online visibility, with 80% of users relying on it for purchase advice. For contractors, platforms like Facebook and Instagram are ideal for sharing content and engaging with their community to build a network of relationships through active participation and collaboration.

Contractors can leverage tools like:

  • Google Posts to showcase valuable content on social media

  • Pinterest to share high-quality visuals and infographics, facilitating natural link generation and referral traffic

  • Twitter hashtags such as #PRrequests, #journorequest, and #bloggerrequest to engage with journalists and influencers, which can lead to backlink opportunities.

Tracking and Refining Your SEO Efforts

Tracking your SEO efforts is like keeping a pulse on your business’s online health. SEO metrics such as organic traffic and average CTR are measurable indicators of your website’s search engine optimization performance, providing valuable insights into online visibility and user engagement. Contractors can leverage tools like Google Analytics to track website traffic and user behavior, as well as Google Search Console to monitor search result performance, to stay informed about their website’s SEO health.

But, it doesn’t stop at tracking. Refining your SEO strategy is equally important. Based on data from analytics, contractors should regularly review performance data, receiving alerts for significant changes and using insights from acquisition reports, to adjust and refine their SEO strategies for better results.


As we wrap up, it’s clear that SEO is a game-changer for contractors. From unlocking the potential of SEO, conducting thorough keyword research, creating resonating content, building a strong online presence with Google My Business, enhancing website performance and security, to establishing authority through quality backlinks and tracking, and refining SEO efforts – SEO is the backbone of a successful online presence. So, if you’re tired of paying Thumbtack, Angies, and Home Advisor for shared leads, it’s time you invested in SEO. It’s your ticket to long-term online success.

If this seems overwhelming, let’s talk about how I can help.

    • Category: SEO